Part 2. The Loop
Having successfully operated businesses in consumer electronics manufacturing, online retail, wholesale, and IT/web services, Donny understood the complexities of the commerce lifecycle and how critical the right processes were. As an avid reader of one of the greatest military strategists in U.S. history Colonel John Boyd, the inspiration for the company name came from his decision making process called the OODA Loop, still used in many industries today: Observe, Orient, Decide, Act
Part 4. Inception
While filling out business forms and checking domain name availability, Donny’s hopes for registering OODA slowly faded as every name was taken. Now having to come up with a totally different brand concept, his daughter could sense her father’s disappointment and softly said, “oh oh daddy ah…” The words played rhythmically over and over in his head until in an instant, desperation turned into inspiration. He had seen these words before. Frantically scribbling down multiple variations in syntax and spelling, finally, inception: Oh, oh, da, dee, ah.
The first step is the easiest step, and it’s simply to talk. If by the time the conversation is over you truly don’t feel like you’ve gained any value, then we will never pressure you to go to step 2. But if you like what you hear, we’ll continue to consult with you and make sure that we scope your project accurately and set realistic expectations. One of the main reasons we’re always able to deliver projects on-time and within budget is because our consulting process is air tight.
We are scientists in our approach to development, and we have perfected the systematic process & implementation of coding and design. We believe in an iterative, lo-fidelity to high-fidelity approach, working closely with our clients and educating them every step of the way to ensure that we are engineering exactly what you want. At any point in the engineering process, our clients have full transparency into progress, updates, and deliverables like true partners.
We test concurrent with coding to ensure that by the time project is complete, it is ready to launch. We’ll make sure that all systems are go and remain green across the board so that your customers have the best user experience. If you need additional maintenance and support moving forward, we’re here for the long haul.