Big names who build their websites on Magento platform : Warby Parker, Harvey Nichols, Olympus, Samsung, Nike and more. Actually Magento have over a quarter of all e-commerce sites on the world. A list of plug-and-play e-commerce platforms :Shopify, Volution, BigCommerce, etc.
Different from WordPress, Drupal or Joomla which are primarily content management platforms which also offer the option of e-commerce plugins, Magento is designed to serve e-commerce, Some of Magento’s key e-commerce features are:
- User Dashboards
- Customer Segmentation
- Inventory Management
- Advanced shipping and supplier management
- Allows bundling of products
- Built-in cross sell and upsell capabilities
- CMS option
Unlike other ‘made for e-commerce’ platforms like Shopify or Volusion, Magento allows you to pick the hosting service you want. This keeps your costs down and offers you the flexibility of switching hosting services if you run into problems with your existing one.
One of the main complaints from users of other e-commerce platforms is the incremental cost that comes with every little feature that is added to the site. With Magento being open source, that issue is a complete non-issue. Add as many features as you want to your site, without spending a dime.
Another problem is the limits on the number of products, product lines and SKUs that can be uploaded and displayed on a platform. As you grow bigger and your store becomes more prolific, you start paying exponentially higher fees to your e-commerce platform provider. This is another area where you end up spending nothing on Magento.
Expand and grow as much as you like, and Magento will grow with you at no additional expense.
It is natural to want to make your life simpler by plugging in ready-made apps or plugins that integrate new features into your website, instead of coding each new feature from scratch.
With other e-commerce platforms, integrating third party apps is entirely in the control of the service provider. You can only integrate the apps that they allow you to and often there is a substantial price tag attached to the process.
Magento’s extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.
E-commerce businesses come in different shapes and sizes. What works for a fashion retailer may not work for a hardware and power tools seller. Similarly size and scale of operations, customer service requirements etc. pose different challenges in the e-commerce environment.
Being an open source platform, Magento is expected to be inherently highly customizable and modular. However, with the right coding smarts, Magento becomes like putty in your hands.
Its extremely modular technology allows you to develop beautiful front-end customer experiences by modifying or plugging in layouts and templates of your choice. Backend workflows can be redesigned to suit your business and made rock solid by rewriting code, modifying events and grids.
47% of today’s web users expect a site to load in under 2 seconds. Any longer than that and they simply close the tab and move on with their lives. Every customer that leaves without buying leaves behind yet another dent in your overall conversion rate.
With such pressure on performance, you would want a platform that loads fast, allows caching of pages easily, while still allowing you to have as many bells and whistles as you need on your e-commerce site.
Magento gives you each of the above and more. It allows you to cache your pages easily using Varnish, retrieve data from gigantic databases in milliseconds, process queries in no time and load pages fast enough to please your impatient customers.
We all know how important it is to make our websites as SEO friendly as possible. We also know the drudgery involved in optimizing every single aspect of each page on the site for SEO. This can be a bigger drag for large e-commerce sites running into hundreds or thousands of pages.
Magento saves you the development trouble of creating SEO optimized URLs, meta tags, descriptions, URL rewrites, site maps, navigation and category structures and more. Its source code comes with all of these features built right in, saving you a lot of trouble and time, while still ensuring that your site is search friendly.
While almost every other e-commerce platform – open source or otherwise – lets you have only one store on one system; with Magento, you can run multiple websites on the same common backend system.
Every website can have distinctly different layouts and design with their own stores. You can even have different domains for each site. Control all of them simultaneously through a single unified admin panel using Magento. This capability is a boon for e-commerce businesses that operate in multiple niche categories.
A large and growing number of visitors to US e-commerce sites come from Europe, Asia and Australia. They spend more than domestic visitors per visit and have higher stickiness.
Unfortunately, most websites do not allow payments in international currencies, hence preventing the share of international users from growing as fast as it can. Fix this problem by building your site with Magento which supports multiple currencies and tax rates. It supports customization of your site in local languages, right to left text wherever needed as well as local cookie notification policies.
Magento offers almost everything an e-commerce site would need to showcase products, carry out online transactions, offer customer service and run all your backend processes efficiently. However, it’s not a plug and play e-commerce platform, it does need some level of coding knowledge to build the site in the first place.
As mentioned earlier, new e-commerce businesses have a mind boggling array of choices when it comes to platforms they want to build their websites on. Some are plug and play, while others need work. The plug and play ones come with standard features that are of the ‘take it or leave it’ variety. They also become progressively more expensive as your site grows bigger and needs more teeth. The open source or custom made options like Magento give you a free hand in design, features and future extensibility of your site, while keeping costs minimal in the long run.
The trick is to know exactly what your needs are – now and in the future – and then zeroing in on the right platform for your business.