LockChoice Case Study
Services OODDA Provided
Google PPC Ads
Social Media Management
LockChoice is a trusted lock supplier and BBB Accredited Business, featuring a wide selection of US patent high quality hotel locks, RFID key card locks, magnetic locks, keypad locks, fingerprint locks, and access systems. LockChoice wanted to build an e-commerce website where hotel or other business owners can easily contact for quote and production information and effortless place order online.To promote its primary product category – hotel keycard locks, LockChoice wanted to utilize all possible online marketing channels including Google PPC, SEO, and social media marketing to target potential customers and establish brand trust and presence.
- Front end Design: Page layout and all creative elements.
- Back end Development on Magento Community Edition
- Product Upload: upload about 200 products and product information
- Advanced Integrations: Payment gateway, Shipstation, Mail chimp, Social Media
Google PPC Ads Management
Google PPC campaigns can predict great results if managed and optimized in a correct way. LockChoice came to us with an AdWords account created by someone inexperienced and less knowledgeable about the mechanism of PPC Ads. During the initial auditing, OODDA’s AdWords experts found many setting errors and under-performing irrelevant keywords which caused substantial budget waste. With the goal of elevating and maximizing ROI, OODDA’s AdWords specialists re-structured the account in all campaign, AdGroup, and keyword dimensions, and utilized paid tool such as SpyFu, Wordstream and leverage advanced analytics methods to continue to optimize the campaigns. OODDA’s programmer and designer team collaborated to re-design a landing page specifically for the ads to increase relevancy.
Within 2-month period, we’ve saw an significant increase of incoming calls, online leads, and direct orders, and with the cut of wasted budget, ROI has been improved tremendously. (Number of conversions increased 84%, cost-per-conversion decreased 35%)
In 1 Week: We thoroughly research your competitor market and perform keyword research
In 1-2 Weeks: Marketing, Developing, and Design team collaborate to re-design your landing page.
In 1-2 Weeks: We build up your campaigns, wrap up all campaign elements including keyword, ad copies, display banners, ad extensions, shopping feed, etc. And you will start to see results very soon!
In later Months: We keep analyze and optimize your campaign performance. When data accumulated, it better informs how your current campaigns are performing and points out directions we can improve.
Search Engine Optimization
With no upfront advertising fee, Search Engine Optimization is a great marketing strategy for business that is interested in organic growth. OODDA’s biggest strength lies in our strong technical and programming skills as well as strong content production and marketing capabilities.
During the phrase of building LockChoice website on magento, our developers, who are trained with SEO best practices, design and develop the site to align with SEO technical best practices. Since LockChoice also signed up with us for long-term maintenance, our tech team continue to optimize all technical aspects as more products and content added to the website. Our marketing team, designers, and SEO writers create value and high quality content and blog posts and seek link building and outreach opportunities. Major keyword rankings has improved from 3rd-4th pages to first 2 pages and we have found that on avg. 3-5 conversions are inbound visitors landed from our blog posts.
- Indexation & Crawlability
- Internal Linking Structure
- URL structure
- Solve Duplicate Content Issues via 301-redict & canonicalization
- Page Speed & Mobile Friendliness
- Structured Schema Data Markup etc.
- Banner & Creative Elements Design
- Blog Posts
- Social Media Posts
- Press Release
- Local Business Listing & Directory
- Guest Blogging
- Digital PR