10 SEO beginner Q & A – Part 2
Welcome back to our 2nd session of SEO. Have you picked up a few things from last time? Don’t worry if you haven’t there yet, we have what you need in this second part of how to use SEO well. In our first part we introduced the meaning behind SEO, and what people expect from it, how it can help our work to be more visible without spending money, also referred as “earned organic result”. A lot of people have successfully made big changes with SEO, now it’s time to know more about how you can make the best out of it, 5 more tips can change your business.
6. How usability, user experience & content affect search engine rankings
There are a limited number of variables that search engines can take into account directly, including keywords, links, and site structure. Usability and user experience are second order influences on search engine ranking success. If you want to keep your ranking up for a long term goal, Panda Update is a great thing to check before you finalize your SEO. Engagement is a huge thing to make sure your audience are content with the result. Speaking of content, an appealing, useful content is crucial to search engine optimization. Crafting fulfilling, thorough content that addresses searchers’ needs improved your chance to earn top rankings.
7. Growing popularity & links
Many professional SEOs consider them when measuring link value and a site’s link profile. a) Global Popularity b) Local/Topic-Specific Popularity c) Anchor Text d) TrustRank e) Link Neighborhood f) Freshness g. Social Sharing. Remember seeing articles on Twitter, Facebook or even Google+, linking is another important factor to rank your page up, here are a few tips to build your links strategies. a) Get your customers to link to you b) Build a company blog; make it a valuable, informative, and entertaining resource c) Create content that inspires viral sharing and natural linking d) Be newsworthy.
8. Search engine tools are service
Some common search engine protocols are suggested to use to give you best results: a) Sitemaps, give hints to the search engines on how they can crawl your website. b) Robots.txt, gives instructions to automated web crawlers visiting your site, including search crawlers. c) Meta Robots, creates page-level instructions for search engine bots. d) Rel=“Nofollow”, search engines not to follow the link. e) Rel=“canonical”, solves this problem by telling search robots which page is the singular
9. Myths & Misconceptions about search engines
It can be tough to know if your site or page actually has a penalty. Sometimes, search engines’ algorithms change. Or maybe you changed something on your site that negatively impacted your rankings. Before you assume you’ve been penalized, check for the following: a) Errors. b) Changes. c) Similarity. d) Duplicate content.
10. Measuring & Tracking success
We have concluded a few helpful steps for you to refer to make a better SEO result. a) Search Engine Share of Referring Visits. b) Search Engine Referrals. c) Visits Referred by Specific Search Engine Terms and Phrases. d) Conversion Rate by Search Query Term/Phrase. e) Number of pages receiving at least one visit from search engines. Last but not least, we recommend several tools you can track the SEO behavior. Google trends, Google search engine inquiry, Bing Ads intelligence, helps you to find the best keywords, Moz page specific metric & domain specific metric. All these tools are greatly helpful for you.
Congratulations! You’ve made it through the entire beginner’s guide to SEO, we’re sure you will make a blast about your website optimization, we hope you get the best result from what you have learned.